Logitech announced this evening that it is acquiring popular microphone company Blue. Blue makes a handful of audio products that are popular among various segments of the market, including musicians, podcasters, and other content creators…
According to Logitech, the deal will have a total cash value of $117 million. Blue will join the company’s existing portfolio of brands, which includes Ultimate Ears, Jaybird, and ASTRO Gaming.
Logitech CEO Bracken Darrell touted in a blog post that its acquisition of Blue Microphones allows it to accelerate its entry into the market, serving as an “adjacent opportunity” for Logitech to expand its product portfolio:
“Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions (from music to blogging) to life. Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories. It’s exciting!”
Meanwhile, in its own blog post, Blue says that it will “keep creating cool stuff” for its users, but that its newfound relationship with Logitech comes with additional “possibilities” for the future.
So here’s the deal: all of us here at Blue will keep creating cool stuff for professional musicians, gamers, podcasters, YouTubers, and streamers; Logitech will help us conquer the world. It’s a great partnership full of possibilities. And our new extended Logi family also includes Ultimate Ears, Jaybird, and Astro Gaming. Nice.
Blue CEO John Maier:
“With Logitech’s vast resources and incredible reach, Blue will be on a much bigger stage from the beginning. The end result is fulfilling our ultimate purpose – helping as many of our users find and amplify their voice as we can!”
Blue is best known for its Blue Yeti and Snowball microphone lines, which are commonly used among podcasters and content creators everywhere.
What do you think of Logitech’s acquisition of Blue Microphones? Let us know down in the comments!