I’m here at IFA in Berlin, Germany which opens to the public today. Behind the scenes I’ve been discussing the upcoming iPhone launch with many case vendors. At least two have heard, and have moved on, knowledge of the upcoming iPhone nomenclature and some details which they’ve separately learned from sources in Shenzhen who claim to have seen the new iPhone packaging.
First and most importantly, they believe the names of the iPhones will be:
- iPhone 8
- iPhone 8 Plus
- iPhone Edition
One casemaker has updated their internal SKUs based on the information and is actively printing packaging which I was able to see in the form of preliminary artwork. The other had made labels which they were showing to their retail partners behind closed doors. Both makers requested anonymity for obvious reasons.
Importantly, these are not small time fly-by night outfits. One is carried in the Apple Store while the other is one of our biggest sellers on 9to5Toys.com.
Early this morning, after hearing from the 1st source, I tweeted out the information because I didn’t have a confirmation.