Monolith Valley was just one of the largest mobile titles of 2014, and that’s a pretty huge bargain sinced the game carried an exceptional cost. On Monday, developer Ustwo exposed that merely 5 % of Monument Valley downloads on Android– and 40 % on iOS– were spent for, recommending a big piracy rate throughout both systems. In a succeeding Re/code job interview, Monolith Valley manufacturer Dan Gray took a less crucial standpoint on piracy compared to some might expect.
“It’s essentially free marketing,” Gray said, noting that he thinks the vast majority of those which got the game unlawfully would not have actually acquired it anyhow, which by spreading word of the game it could have led to additional sales. It’s difficult to understand merely how factors would have worked out without piracy as an alternative, but the fact that Monolith Valley ended up as a success in its the eyes of its creators shows that paid video games are still a practical option.
It’s also essential to keep in mind that not every one of the unpaid downloaders were always the outcome of piracy, as installs across multiple devices from a single App Store account are difficult to filter out. So, for example, if an iPhone user downloaded the video game on both their phone and iPad, one of those downloads were appear as “overdue.”