New Editorial Content Begins Appearing Within App Store on iOS 11 Beta

A few testers on the iOS 11 beta have noticed that new editorial content appeared within the App Store this week, related to information about HBO NOW, Pokémon Go, and new App of the Day and Game of the Day cards. MacRumors forum member mariusignorello posted about the new content recently, pointing out other changes as well, like updated carousels on the Apps and Games tabs. Previously, the App Store on iOS 11 remained on the date of Monday, June 26 for many users without any new content added.


One of the major new additions to the App Store’s Today tab on the iOS 11 beta is a How To guide for “The Best Way to Binge Game of Thrones.” In the article, the editors discuss the popularity of the HBO series, and go on to list four of their favorite moments from the show so far. Each moment gets a description of where users can find it in each season and episode, as well as a spoiler-filled description of what goes down. When they’re done reading, the bottom of the card links readers to the HBO NOW app on the App Store.

The second article is gaming-focused, giving App Store browsers a Gaming 101 guide on “How to Game: Pokémon Go.” The article includes “tips for leveling up faster,” and includes four total tips surrounding Pokémon evolution, capture mechanics, and daily streaks. Like the Game of Thrones card, the bottom of the Pokémon Go tips card links readers to the App Store page for the game, as well as a share sheet to send the story to someone via Messages, e-mail, Twitter, and more.


There’s a new “Our Favorites” app collection card, which encourages readers to download a few gaming apps that are focused on playing with friends since they all have in-game chat or work as a Messages app. This story is much shorter than the previous ones, focusing more on providing readers with a straightforward list of apps following a brief description of what the collection is about.

The last pieces of new content include new App of the Day and Game of the Day cards. The App of the Day celebrates the release of Spider-Man: Homecoming and Comic-Con in San Diego with a digital coloring book app called Marvel: Color Your Own. The editors give a brief description of the app, as well as a promotion for using Apple Pencil to get the most out of coloring in the Marvel characters. The same setup is seen in Game of the Day, which is currently an app called Framed 2.


Apple unveiled the iOS 11 App Store redesign on June 5 during its WWDC keynote, showcasing the new look as a way to unify the App Store’s design with other iOS 11 apps, and making it easier for users to browse and find new apps. During the presentation, Apple senior VP of worldwide marketing, Phil Schiller, said that, “We are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”

Take a closer look at the redesigned App Store on iOS 11 with our hands-on preview.

Related Roundup: iOS 11
Tag: App Store

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