While there are a lot of Android phones sold, Apple has long been the one with the vast majority of the total profit earned throughout the entire smartphone market, and a new report by CNBC is suggesting that the iPhone X alone may have accounted for 35% of total smartphone profits during Q4 of 2017.
CNBC’s report cites numbers from Counterpoint Research and are nothing short of utterly mesmerizing, if accurate.
According to the latest research from Counterpoint’s Q4 2017, the premium smartphone market did not grow as expected while Apple remained the most profitable brand, capturing 86% of the total handset market profits […]
The iPhone X alone generated 21% of total industry revenue and 35% of total industry profits during the quarter.
While that alone is impressive to say the least, the report points out that the iPhone X alone generated five times as much profit as more than 600 Android brands combined, something that is almost impossible to fathom. Counterpoint Research notes that Apple’s ploy of continuing to sell lower end, older models for longer periods of time in order to hit specific price points is starting to prove important, something that is likely to continue far beyond this year’s iPhone refresh in September.
Apple still has eight out of top 10 smartphones, including its three-year-old models, generating the most profits compared to current competing smartphones from other OEMs.
What makes this news particularly interesting is the continued rumor that the iPhone X is performing badly, with both Apple and manufacturing partners said to feel that the device is performing below expectations and as a result is being deemed a failure in some quarters. If these numbers from Counterpoint Research are anywhere near correct, that can surely not be the case.
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