A planning authorization conference for a new Apple Store in Memphis has seemingly exposed more information about Apple’s prepare for its retail shops. According to the Apple agent, the Memphis job represents among the first ‘‘ next generation’ Apple Store creates that Apple is presenting all over the world, starting in the fall. The Memphis store will be part of the first rollout of the brand-new look stores in the US.
So exactly what does the ‘‘ next generation’ Apple Store resemble?
According to the account at the Germantown Commission, the new store designs consist of huge glass fronts (no surprises there), matte granite outside panels, natural oak tables and an adjustable window display. There are likewise most likely to be some changes to how products are focused on and arranged within the store, although information are scarce.
These locations consist of flashy product displays, TVs for multimedia video content, music artwork and even “living plantlife” at times. Unfortunately, there are no renders or pictures of exactly what this new store design will appear like aesthetically yet.
Reports of a major Apple Store redesign have been swirling ever considering that a reference of the task emerged in a Jony Ive profile. The New Yorker piece said that Jony Ive and Apple Retail SVP Ahrendts were teaming up on a brand-new Apple Store appearance.
Ive has actually started to work with Ahrendts, Apple’s senior vice-president of retail, on a redesign– as yet unannounced– of the Apple Stores.
In addition, when Jony Ive was promoted to ‘‘ Chief Design Officer’, Cook specifically called out Ive’s current obligations to include Apple retailer design:
Jony’s design duties have broadened from hardware and, more just recently, software application UI to the look and feel of Apple retailers, our brand-new campus in Cupertino, item packaging and lots of other parts of our business.
The Apple representative does not discuss whether the ‘‘ next generation’ Apple Store rollout is the exact same redesign referenced in the New Yorker piece, but it sure seems related. We have actually asked Apple for clarification and will let you understand if we hear back.
The Apple Store has actually seen many changes recently. Apple has minimized the number of devices in shops as well as put in control over product packaging. It also has just recently dropped Smart Check in favour of on-device item sales information.Filed under: AAPL Company, Apple Watch, General, iOS, iOS Devices, Tech Industry Tagged: Angela Ahrendts, Apple Store redesign, Apple Stores, Jony Ive, retail
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