Opinion: Constrained iPhone X supply will create a secondary spike in iPhone 8 sales before holidays

Launch day has arrived for the iPhone 8 along with Apple Watch Series 3 and Apple TV 4K. So far, demand for the more iterative iPhone 8 has appeared to be weak as many wait for iPhone X. However, with iPhone X rumored to have hit another production setback, we could see iPhone 8 sales jump after we get a look at iPhone X lead times later next month.

It sure is a different kind of launch day with Apple releasing the iPhone 8 in the usual September timeframe, while the company’s radical upgrade, the iPhone X is set for a November launch and late October pre-orders.

We reported earlier that even flagship Apple Stores are seeing almost no lines for today’s launch. We also heard from a 9to5Mac reader that just about 7 people were lined up in Chicago at Apple’s Michigan Avenue store (Thanks, Marc!), and our own Seth Weintraub experienced a calm and quiet store at Apple Bayshore.

Zac also ran out to the Apple Store in New Orleans this morning to pick up an Apple TV 4K and found a quiet scene.