Photos: Apple opens doors to its largest store in Japan

Apple Marunouchi has opened its doors in the heart of Tokyo. The new flagship store is Apple’s most expansive in Japan and leads an extravaganza of retail updates throughout the country set to be revealed this fall. Over 1,000 customers formed a line extending several city blocks for the store’s grand opening.



A curtain of bamboo quiets a bustling city street. Softly curved aluminum window frames front squared natural wood and plaster ceilings. Marunouchi is a store of contrasts. Apple’s latest space in Japan is also nearest its oldest store, Ginza. Side by side, the two locations tell the story of Apple’s retail architecture evolution. We previously highlighted the store’s new design and lineup of Today at Apple sessions, Tokyo Creative Guild, but the details go even further.

Facing Tokyo Station, Apple Marunouchi’s Forum and video wall for creative sessions welcome visitors to the store. Those who waited in line received a custom tote bag, enamel pin, and sticker with a transit-themed Apple logo as they walked through the doors.

Seven double-height windows wrap both street sides of Apple Marunouchi. Rather than extending the store’s roofline beyond the windows, Apple has extruded the windows beyond the boundaries of the store with cast aluminum. Each window cavity is filled by a first-of-its-kind bamboo planter topped with white pebbles. Bamboo has appeared in just one other Apple Store — Cotai Central in Macau.