PSA: Apple’s renewal of its trademark for the rainbow Apple logo doesn’t mean anything

A report yesterday suggested that Apple was planning to bring back its famous rainbow Apple logo, at least for a new line of clothing …

In the words of The Blast:

Apple is about to resurrect one of their most iconic, and sought after, symbols in their company history — the famed rainbow logo.

According to documents filed by Apple, and obtained by The Blast, the retro logo will be slapped on a clothing line for “hats and caps” the tech corporation plans on producing.

But as Patently Apple noted today, this is based on a misunderstanding of trademark documents filed by the company.

Trademarks filed with the U.S. Patent and Trademark Office (USPTO) only lasts 10 years and must be renewed before [they expire]. For historical sake, Apple continues to renew their original logo faithfully.

So nope, it doesn’t mean Apple has plans to expand its clothing range, or use the logo for anything else.

You can still buy clothing with the original logo at the Apple Park visitor’s center, and of course you can find all kinds of vintage Apple collectibles on eBay, from clothing and pins to mugs and bags.

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