Quick Takes: Apple Music Debuts K-Pop Ad, iPhone SE 2 Concept, and More

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.

Wednesday, March 21

1. Apple Music ad released with Korean girl group TWICE: The 15-second video features their 2017 single Heart Shakers and is accompanied by a link to an Apple Music playlist with their other k-pop songs.



2. Apple is an exception to nearly every rule: Dutch entrepreneur Haje Jan Kamps explains how using Apple as a template for how to build a startup is not a great idea due to its unparalleled hardware design, logistics, and even packaging.

Commentary: As the world’s most valuable company, Apple has tremendous leverage over its supply chain and logistical partners like Foxconn and UPS respectively. Given how valuable a contract with Apple can be, these companies will bend over backwards to accommodate the iPhone maker in any way.

3. 3D designer Martin Hajek shares iPhone SE 2 renders: The concept imagines the iPhone SE with a glass back for wireless charging, in the same color as the gold iPhone 8. Overall, the device looks like a refined version of the current iPhone SE, which is likely what we can expect if it does receive a refresh.


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