Remembering Apple Carrousel du Louvre, France’s first Apple store

It’s a bittersweet time for Apple fans in Paris. Apple Carrousel du Louvre, the company’s first retail store in France, just closed permanently after nine years of service and just two days of iPhone XR sales. While the announcement came as a disappointment to Parisian tourists and locals, a new store experience is just around the corner. In the meantime, we’ve taken a nostalgic look back to remember the famous store’s history.









While Apple’s earliest stores opened in the United States in 2001, France didn’t receive its first location until 2009. Rumors circulated for years about where Apple might build. In June 2008, Apple finally confirmed it would construct a two-story store in the Carrousel du Louvre shopping mall near the famous Louvre Museum.

The store was located not directly under the Louvre Pyramid, but slightly to the west. Its stone entrance faced La Pyramide Inversée, a glass skylight that appears to defy gravity. The design was created by architect I.M. Pei who also famously devised the “floating” staircase used at the former NeXT Computer headquarters in Redwood City, CA.