Samsung Overtakes Apple To Recover Leading Place In Mobile phone Shipments, Yet Earnings Slump

During completion of work year, we saw Apple attract near Samsung as the globe’s biggest mobile phone maker, where both competitors managed to deliver around 74 million devices in the 4th quarter of 2014, with Apple simply slipping by Samsung. Significantly to Samsung’s alleviation, the firm has handled to reclaim its leading placement in the first 3 months of 2015, with a catch.

In the first 3 months starting 2015, Samsung managed to enhance up its sales to past the 80 million mark, while Apple’s overall deliveries fell to 61 million within the same duration. Nonetheless, this alone does not equate right into the adequate news that it appears like, with the Korean company having shed out in earnings when compared with its rival based in Cupertino. Apple may have offered a reduced volume, yet that volume is matched by a high average asking price, yet for Samsung, this boost in sales originates from the sale of its less profitable mid and low-end smartphones.


Beginning 2014, in the very first quarter, Samsung handled to deliver around 89 million systems, so the business still has a lot of capturing up to do regardless of having beat Apple in terms of volume marketed with 83 million Samsung smartphones. There is no question that the firm is pinning a bunch of hopes on its brand-new front-runner, the Galaxy S6 and S6 Edge which supplies that touch of premium providing that was doing not have in previous generations of its crown jewel phones. The method the Galaxy S6 and S6 Edge have actually been gotten, the 2 phones look well positioned to deliver on the promises.

Galaxy S6 vs iPhone 6 back main

When it comes to earnings Samsung seems to have gained around 47 trillion won ($ 44 billion) in the first quarter ending March 31st, with the operating earnings boiling down to 6 trillion won ($ 5.6 billion). The numbers are dramatically less than those discovered in the very same duration in 2012 with the firm stating profits of 53 trillion with an operating earnings of 8.5 trillion won.

apple samsung q1

It is important to keep in mind that Samsung releases a lots of brand-new mobile phone versions annually, targeting all low, to mid, to high-end markets as compared to Apple’s only two iPhone versions released annually, targeting just high-end market.

Following both giants in the mobile phone company is the Lenovo-Motorola team with 18.8 million devices marketed in Q1 2015, while Huawei complies with in at Fourth area with 17.3 million systems offered in the same duration this year.

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