Snap Inc. has announced that users will now be able to share the Discover section’s Official Stories, unpartnered Our Stories, and Search Stories with anyone who isn’t on Snapchat. The company confirmed to MacRumors that this Story sharing feature does not cover the sharing of a user’s own personal Stories outside of the app.
To share a Story, Snapchat users can tap and hold on tiles in Discover, and then they’ll notice a new “share” prompt on the Story’s mini-profile. After choosing to “Share Story,” users can decide to send it via text message, email, copy the link, and more. For those who click on the link, they’ll be taken to a new Story player on Snapchat’s website.
Stories viewed on the web will retain Snapchat’s ephemerality, so Our Stories and Search Stories will be viewable outside of the app for 30 days, while Official Stories will last for the traditional 24 hours. Each link includes a “Download Snapchat” button, encouraging those who visit the Story and who aren’t on the social network to try it out.
Beginning this week, the new addition will be rolling out to those iOS and Android Snapchat users already on the redesigned app. Then, the update will continue to expand across the globe in the coming weeks in tandem with the redesign’s expansion.
The company first revealed its major redesign in November 2017, with the aim to separate a user’s personal friends from brand content. The update, which Snap Inc. CEO Evan Spiegel said is a way to “separate the social from the media,” began slowly rolling out to users following that announcement, but many still remain on the app’s previous user interface.