Spotify has announced its first live music event in the U.K., just days after Apple axed its own annual London music festival (via The Verge).
Called “Who We Be”, the event is scheduled to take place at London’s Alexandra Palace on November 30 and will have a rap and grime theme, with a line-up featuring the likes of Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Has, and Stefflon Don.
The festival gets its name from Spotify’s curated Who We Be playlist, which has a 140,000-strong following. Subscribers to the playlist can take advantage of a pre-sale ticker offer that starts on Saturday 9, while general ticket sales begin on Monday 11. Tickets can be ordered from Spotify’s event website.
Apple’s Music Festival had a decade-long run before it was confirmed that the company had decided to bring the tradition to an end. The free annual concert’s performances had been broadcast live and on-demand through Apple Music since 2015. Apple provided no reason for ending the annual festival nor any indication that it will return anytime soon.