Spotify held its major media event in New York City today where it announced a new version of its app that lets users play more popular music for free. Spotify says it is also reducing data consumption so users can stream more music without worrying about overages.
Spotify’s free tier currently offers access to shuffled playlists, but on-demand playback is kept behind the Premium paid tier. With the new version of Spotify’s app, over a dozen popular playlists including Discover Weekly will be available for on-demand playback without shuffling.
Some of these playlists will include personalized recommendations based on user taste. Just like Apple Music, Spotify’s free tier will now ask users to select which artists they like which will fuel the daily updated personalized playlist recommendation.