Spotify has partnered with Festicket, an online booking service for music festivals, to find events featuring artists you like.
Once you connect your Spotify account to Festicket, it will note your favorite artists and show you 10 matching upcoming festivals …
TechCrunch says that the partnership is designed to both alert you to festivals and make it easy to book them.
Festival Finder is designed to help Festicket solve the discoverability problem. That is, you know what music you like, but you may not be familiar with all of the various music festivals in operation around the world, and even if you are, it can be difficult to track their respective lineups.
Of course, once you discover a new or upcoming festival that takes your fancy, Festicket lets you book tickets and things like accommodation and travel. It also offers a waiting list feature so you’ll be alerted when tickets become available for festivals that are taking place up to a year away. The company’s broader pitch is to make attending a festival as easy as booking a package holiday.
Festicket says that it currently offers access to over 1,000 music festivals.
This is exactly the kind of thing I argued Apple Music should be doing – for new albums as well as concerts and festivals. The need is even greater now that Record Bird has closed down.
Competition from Apple Music is likely one of the reasons behind Spotify’s innovation efforts.