Swiss Watchmaker TAG Heuer Join Google To Take On Apple Watch

News has actually come in that the Swiss watch manufacturer TAG Heuer will certainly be coordinating with technology titans Intel and Google in a bid to take advantage of the fledging smartwatch market. Going the break to review this advancement carefully.

The smartwatch market is currently very crowded as it is, but there is absolutely room for much enhanced devices and for watchmakers to develop a wearable that goes past than merely addressing basic phone based jobs from your wrist. As Apple revealed with the introduction of its Apple Watch, views need to be greater than merely smart, and therefore they should look good too; fashion is not to be compromised on.


TAG Heuer seems to recognize this, and given the long past history of high-end watchmaking that the business appreciates, it is most likely that the resultant clothing of the collaboration would take treatment of that aspect, a minimum of.

This collaboration was announced at the Baselworld watch fair today, where TAG Heuer revealed that the watch will be powered by Intel based hardware, and will certainly be running the Google powered Android Use OS. TAG Heuer didn’t disclose specifically when the watch will certainly be available, yet suggested that consumers should expect a late 2015 launch.

Jean-Claude Biver, CEO TAG Heuer has actually claimed that:

“Swiss watchmaking and Silicon Valley is a marriage of technological advancement with watchmaking reliability. Our cooperation provides a rich host of synergies, forming a win-win partnership, and the possibility for our three business is massive.”

On the other hand, Intel is likewise in collaboration with Fossil, an additional popular watchmaker. Intel in collaboration with Opening Event has actually likewise launched a clever bracelet also, so with all that going on, the partnership with TAG Heuer is just an additional day in the life of the chipmaker.

No attributes or style aspects were reviewed, however provided exactly how Android Use is in its existing type, we expect the wearable to lug costs equipment throughout, with Google’s OS running within.

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TAG Heuer has been in business considering that 1860, and provided the marketplace penetration levels that the watch manufacturer presently delights in, Google and Intel are ready to ride that wave.

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