TAG Heuer Principal Confesses Apple Watch Is A Risk, States He Will Use One Himself

In meetings given not also long after Apple revealed the Apple Watch, the man at the leading of deluxe watch maker TAG Heuer, Jean-Claude Biver, loaded rough objection into the wrist watch claiming that it did not have ‘allure’ among other points. He likewise hinted that his very own firm would certainly be making a smartwatch also. Now however, months later, the outspoken acting Chief Executive Officer has transformed his mind.

In a brand-new job interview with Bloomberg this previous Tuesday, Biver did a clear 180 by lauding Apple’s entry right into the expanding smartwatch market, saying that not simply does he think that it’s a winner, however additionally that he’ll likely put on one himself. That’s rather the turnaround from the last time we learnt through the male.


Declaring that Apple’s smartwatch is an ‘amazing achievement,’ Biver likewise lifted the lid somewhat on his very own business’s struggles to make a competing item. The initial giving in to be made is the loss of the ‘Swiss Made’ moniker that high-end sees tend to bring. Requiring to have 50 % or more of their parts constructed in Switzerland in order to birth the title of being Swiss made, smartwatches just can not flaunt such a fact because of the reliance on third-party producers for the software end electronics that are included. The TAG Heuer smartwatch will certainly can be found in at under that 50 % limit Biver claimed, something that simply could not be aided as a result of Switzerland delaying behind Silicon Valley in the modern technology risks.


While Biver verified that his own firm’s watch will certainly include GPS, health tracking attributes and brand-specific apps, it’s the information that he now views the Apple Watch as even more competition for its own watches than existing smartwatches that will catch the eye. After all, if you’re looking to spend a few thousand bucks on a smartwatch, will you acquire TAG’s offering or that elegant gold Apple Watch instead?

That’s the inquiry Biver and his group need to actually be asking themselves.

(Source: Bloomberg)

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