As part of a charity music event raising cash for kids impacted by Hurricane Katrina, Apple Music rival TIDAL streamed the occasion live on its site. However, when Drake took the stage to perform his set, the stream was quickly paused. A message from TIDAL stated that Apple had banned Drake from enabling his efficiency to be relayed online, with TIDAL stating that Apple is “disrupting artistry” and asking forgiveness for the “huge bro” impact.
TIDAL made comparable claims on its Twitter feed however it turns out these claims are just incorrect. Although it is true that Apple has an exclusivity handle Drake for his new album, the agreement does not stop Drake from streaming live efficiencies. Buzzfeed validated that Apple had absolutely nothing to do with the censoring of the stream.
Buzzfeed asked Drake’s management for an explanation. It ends up that Drake’s manager made a company choice to not allow the stream, completely independent of the Apple Music deal.
“The choice to not have Drake take part in the Tidal steam has absolutely nothing to do with Apple or Drake’s offer,” Drake’s manager Future the Prince told BuzzFeed News. “Point blank, 100 %. I made a business decision. Apple doesn’t have the power to stop us from belonging to a live stream. The only individuals that have the power to do that are Money Money and Universal, and they’re our partners.”
It’s not clear why TIDAL is pointing blame at Apple when it didn’t have anything to do with it. There is an opportunity it was a misconception and TIDAL misinterpreted the reason that Drake pulled out of the stream, or possibly the Apple Music competing saw it as a chance to put some bad press Apple’s method. Drake’s manager is as baffled as anyone else:
“I do not understand,” Future stated. “If you’re going to state something about the situation openly, you ought to inform the truth. They saw the chance to take a situation and spin it in their favor as a publicity stunt.”
In spite of this, today TIDAL has not made any retractions and the accusatory tweets continue to be on the company feed.
Filed under: Apple Music, iOS, iOS Devices, Tech Market Tagged: Apple Music, Drake, Tidal
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